The Evolving Consumer Journey (And How To Keep Up)

Original Broadcast: 5 October 2021

The last 18 months have had a major impact on consumer behaviour – accelerating the shift to e-commerce in ways none of us expected. To be successful in this new age of retail, brands and retailers need to be meeting consumers where and how they want to shop.

Last year we charted consumer shopping behaviour trends and how consumers were adapting in the new era of Covid. One year on, we’ve conducted new research, identifying which shopping habits have remained and how consumers are browsing and shopping as we approach peak season.

In this webinar we delve into the key consumer shopping trends you need to be aware of to stay front of mind for shoppers today. Alongside providing actionable advice and best practices including:

• The consumer journey of discovering and purchasing products, and how does this compare to last year?
• The importance of marketplaces
• The continued rise of D2C
• Festive shopping: Where and when will consumers be purchasing
• The impact of Covid on future shopping habits
• And more