COMMERCE CASTS

Episode 3: The Hybrid Approach to Amazon Selling: 1P & 3P

Virginia Bryan, customer marketing manager, interviews David Monterroso, sales engineer, about The Hybrid Approach to Amazon Selling — what motivates sellers to expand their e-commerce business to a hybrid sales model, what common pitfalls they encounter when embarking upon the 1P/3P hybrid journey and how automation of back-end processes is critical to success.