Quick Answer: Which Consumers Will Embrace Agentic Commerce? 
According to a recent report by Gartner®, consumer openness to AI-assisted shopping is growing but adoption will seriously across demographic groups. There are generational, income, and community differences that all affect willingness to adopt AI-assisted shopping experiences.
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If you're evaluating how and where to invest in AI across the commerce journey, this report can help. It explores differences in AI adoption and outlines practical and actionable guidance for tailoring agentic commerce strategies to distinct customer segments.


Get your copy of this Gartner report to learn:

  • Which demographic groups are most receptive to AI-assisted shopping tasks
  • How generational differences influence openness to agentic commerce
  • The relationship between household income, community type, and AI adoption
  • How to align AI investments, experience design, and rollout strategies to customer readiness
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Reports: Gartner, Which Consumers Are Most Willing to Adopt Agentic Commerce?, Sunny Shao, 2025.
Note: A Gartner license is required to access supplementary research inside the report.


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