Use GenAI to Enhance Digital Commerce Search and Discovery Experiences
According to a recent report by Gartner®, "GenAI will disrupt user interfaces (UIs) and possibly replace them with new journeys that incorporate conversational dialogue. But for product discovery, the visual UI remains important. Humans are extremely visual, whereas machine customer bots will not need the visual and may not even use natural language; instead they may use APIs and crawlers to obtain the data they need. It is highly likely that new discovery UIs combining these paradigms will emerge over the next few years."
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This is just a snippet of what the report covers on how GenAI is redefining how customers search, discover, and purchase.​


If you're still figuring out how to capture new GenAI opportunities within the shopping journey, this report can help. It details the conversational search, retrieval-augmented generation (RAG), and AI-powered recommendations that connect intent with outcomes for a new customer journey across ecommerce.​

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Get your copy of this Gartner report to learn:​

  • How GenAI-powered search is changing keyword search​
  • The theory behind Retrieval-Augmented Generation (RAG) (and why Gartner thinks it can deliver more accurate, contextualized search results)​
  • How leading organizations are integrating GenAI to personalize recommendations and guided selling​
  • What to consider when choosing the right architecture and stack for your GenAI strategy​​

Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Reports: Gartner, Use GenAI to Enhance Digital Commerce Search and Discovery Experiences, Aditya Vasudevan, Mike Lowndes, 1 OCTOBER 2025.
Note: A Gartner license is required to access supplementary research inside the report.


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