Rithum invites you to attend our VIP* lunch session at Shoptalk on Wednesday, March 25 as we unpack the operational realities of AI-enabled commerce. As brands and retailers navigate accelerating AI innovation, shifting discovery surfaces, and rising consumer expectations, the true differentiator is not ambitious AI pilots, but clean, structured data as an operational readiness foundation. This session provides a highly actionable view into what leaders must do now to prepare their organizations for fast-moving AI-driven change.

Building on a newly released Industry Dive consumer survey report on how shoppers use AI, we will explore the widening gap between consumer expectations and brand readiness, the implications of AI-driven discovery, and the increasing pressure on data quality across product content, listings, and retail media. Through a blend of strategic vision, retailer perspective, and practical execution guidance, attendees will walk away with a cohesive understanding of the new commerce reality.

• Exclusive first look at new brand and consumer sentiment around AI in commerce—and what the widening expectation gap means for retailers and brands in 2026.
• Why structured, enriched, compliant product data is now the critical backbone of AI-driven discovery and operational performance.
• Actionable frameworks for how organizations can prepare for accelerating AI demands across listings, content, and marketplace operations.

About the speakers:

Sam Griffin, Vice President of Engagement and Partnerships, Rithum | Sam leads the company’s strategic partnerships across brands, retailers, and logistics providers within a commerce ecosystem supporting more than 40,000 partners and $55B+ in global GMV. Over her career at Rithum, Sam has helped formalize the company’s AI product foundation, led go‑to‑market and product marketing teams for complex commerce technology, and evolved Rithum’s partner strategy from broad integrations to high‑impact, ecosystem‑driven relationships. Today, she focuses on helping brands and retailers translate rapid advances in AI into practical, operational progress—building the data readiness, partnership models, and execution discipline required to compete as commerce becomes increasingly AI‑driven.

Meredith Bunche, Director, Marketing and Revenue Management, Amazon Multichannel Fulfillment | Meredith is a marketing and growth leader who specializes in building and scaling new businesses at Amazon, from launching private brands and new retail experiences to driving go‑to‑market strategy for emerging technology and supply chain services. She currently serves as Director of Marketing and Revenue Management for Multichannel Commerce and Fulfillment at Amazon, where she leads go‑to‑market strategy, product marketing, and revenue optimization. In this role, she focuses on translating complex logistics and technology capabilities into scalable commercial growth and customer adoption.

*This session is open to brands and retailers only. Don’t miss this exclusive Shoptalk Spring session that will set you up for success for the remainder of 2026.

Unable to join us? See other ways to connect with us  during Shoptalk 2026.